Consulting and Research Services

Want to know what drives seniors?  We can create a custom panel just for you or you can pose a few questions in our ongoing Vital Panels. IDIs, dyads, focus groups . These range from one or two hour sessions to full-day workshops where The Vital People will ground your brand strategies and tactics that connect to  emotional and physical  issues in seniors' Vital decision-making journeys.  

Want to design a VITAL shopping or service experience? Our Customer Experience Ethnographies  and Mystery Experiential Trials (MET) provide the insight to help you redesign or train your staff.

• Qualitative Research (in-person & online)
• Customer Experience Ethnographies 
• Mystery Experiential Trials (MET)

We provide a wide array of services to help you enhance your communication strategies at every point of contact with this VITAL target audience.  With Vital Custom Panel Development , Market Space Analysis and Trend Data Analysis and Management, we will give you the words that make a difference to your marketing effort.   We can educate your team on the critical issues and trends that are affecting seniors now and in the future.   We provide thought leader studies from the experts in environmental gerontology. We can help you make Vital bonds through  effective messaging and positioning strategies grounded in senior insights. 

• Custom Panel Development and Analysis
• Market Space Analysis
• Trend Data Analysis and Management 

We partner with the top designers and space planners to help you create products and environments where seniors feel comfortable. This Vital demographic will live longer than previous generations and the ability to maintain their independence and quality of life requires both design and innovation.  We will help you create new products, environments and service enhancements designed to help maintain vitality.

• Product Design
• Ergonomics and Design 
• Product Innovation
• Store Design/Site Design
• Online Vital UX Analy

We provide a wide array of services to help you improve each point-of-contact.  We can assess your current or planned communications to assure Vital "senior friendliness" including fonts, images and words that can make the difference between effective and wasted.

We can help, or help you train your staff to create senior-friendly online, in-store and digital communications.

• Senior Messaging Translation
• Service Innovation
• Service Training
• Retail Experiences